Beautéderm Chairman Rhea Tan introduced internet sensation Jeraldine Blackman as the official ambassador for three of the health, beauty and lifestyle brand's new products on May 22 at the Beautéderm headquarters in Angeles, Pampanga.

Tan, who started her beauty business in 2009, expressed enthusiasm about the collaboration, emphasizing Blackman's global influence and shared cultural background.

"We're both Ilocano. We share the same love for family, and we both honor our roots. Jeraldine is an inspiration, especially to women. She's authentic, and that's why people love her," Tan said.

Blackman, who has millions of followers on TikTok and Instagram, shared her admiration for Tan.

"I really admire Ate Rhea as an entrepreneur. She's so successful yet so humble. I know her brand is well-loved in the Philippines, and I am excited to create content endorsing the new products," she said.

Blackman's launch likewise marked Beautéderm's 15th anniversary, with Tan hinting at more surprises to come.

"Jeraldine is the perfect influencer to celebrate this milestone. We thank our consumers for their loyalty and support," said the well-loved president and CEO.

Blackman will be launching three new products: Cristaux Retinol Serum, Cristaux Zerum Hydra-Beauty, and Cristaux Vitamin C Serum, while also promoting other Beautéderm whitening and anti-aging products. These items can be purchased through Shopee, TikTok, Lazada, and Beautéderm stores nationwide.

In addition to introducing Blackman as the new endorser, Beautéderm announced its partnership with the Bb. Pilipinas organization, making it the official skincare partner of the annual beauty pageant at the same event.

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