TOYOTA Motor Philippines (TMP) has officially launched the new and improved version of the Philippines' best-selling hybrid electric vehicle (HEV) model to date — the Toyota Corolla Cross.

Introduced in 2020 as TMP's first hybrid electric crossover alongside its regular internal combustion engine (ICE) variants, the new 2024 Corolla Cross now comes in an all-HEV lineup.

In the launch event held at SM Aura in Taguig City, TMP President Masando Hashimoto emphasized the role of the Corolla Cross in Toyota's drive to enable customers to pursue sustainable mobility options.

"The Corolla Cross, the first strong hybrid crossover in the Philippines, has been a key to accelerating electrification in the Philippines. TMP pioneered hybrid in 2009, but it [was] upon the Corolla Cross launch in 2020 when we started achieving three-digit annual sales figures of xEVs. Last year, TMP reached 7,203 Lexus and Toyota xEV sales," he said.

"As of end of February 2024, there are already more than 4,000 electrified Corolla Cross on the road, part of the more than 13,000-strong customers who chose electrified Toyota and Lexus models since we started the electrified movement," he added.

The new Corolla Cross expands TMP's range of affordable and reliable electrified vehicles with three variants: V HEV, G HEV and GR-S HEV.

All three variants are packed with convenience features, such as a wireless charger for convenient smartphone charging.

"Since the introduction of the brand in 1966, the Corolla's story continues today, and with its role in carbon neutrality, we are working on having the Corolla enjoyed by generations to come," Hashimoto said.

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