ADVERTISING and marketing solutions firm FCB Manila announced the appointment of multi-awarded Jenny Nadong as its new chief creative officer.

Nadong brings with her decades of experience leading campaigns for top brands in the fast-moving consumer goods, telco, real estate, travel and banking industries.

"It will be a year of reboot and refresh for FCB Manila's creative team — spirit-wise and work-wise, anchored on true integrated marketing thinking and discipline and guided by our 'never finished' mantra," Nadong shared.

Nadong added that she intends to lead the FCB creative team with eyes wide open to current situations that affect the Philippine advertising industry.

She said: "Geopolitics and a growing search for meaning and purpose impact marketing and communication. We are duty-bound to get involved in discussions about sustainability, peace, diversity, equality and inclusion, and other pressing matters."

"We are seeing a creative industry arming itself for that, rebuilding itself towards the goal," Nadong added

FCB Manila Chief Executive Officer Lizette Santos expressed confidence in the kind of leadership that Nadong brings to the table.

Being part of the current Creative Guild of the Philippines board, Nadong sees a rekindling of the community "that transcends disciplines, crossing barriers, hurdling known limitations in order to arrive at meaning and to inspire meaning."

Prior to joining FCB Manila, Nadong started her career at Lowe and was at the creative helm of agencies such as Crush, Saatchi, VMLY&R and Evident.

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