Multifaceted actress, artist, and fashion icon Heart Evangelista perfectly exemplifies the modern Filipina.
Whether strutting the streets of Paris, posing for covers of Asia's biggest fashion capitals or sharing her end-of-day self-care routine, Evangelista inspires her followers to pursue their dreams and goals while embracing self-love along the way.
Her biggest feats continue to capture the eye of Poten-Cee + C who tapped the fashion darling to lead its newest campaign, "There She Glows."
Recognizing the contributions of the modern Filipina to society, Poten-Cee + C also acknowledges the need for the women of today to stay healthy to keep them going and at the same time feel good, glowing inside and out.
Following the introduction of Poten-Cee + C (Bovine) Collagen in 2019, the brand now launches its new variant, Poten-Cee + C Marine Collagen. It harnesses the combined benefits of Sodium Ascorbate (Vitamin C in non-acidic format) and Hydrolyzed Marine Collagen sourced from fish.
Vitamin C helps boost the immune system and supports Collagen formation, while Collagen helps keep the skin moisturized and helps improve its hydration and elasticity.
Addressing the wellness needs of a more mature female market, Poten-Cee + Collagen also unveils its new tagline, "There She Glows."
With the help of Poten-Cee + C, the brand hopes to support them as they face their everyday lives armed with health and confidence while sustaining that youthful glow.
"These days I shuffle between Manila and Paris, and from fashion to business. This can take a toll on my skin and so I always remember to take care of it. Poten-Cee + C Marine Collagen is my must-have as I go through my life journey," Evangelista attested.
The launch of Poten-Cee + C's newest campaign and variant coincides with the Poten-Cee brand's 50th anniversary, further highlighting the brand's commitment to help nurture the health of Filipinos of all ages and demographics.
Poten-Cee + C Marine Collagen is available in all leading drugstores and supermarkets nationwide.
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