CEBU-BASED property developer AppleOne Group Inc. is poised to open this year the doors of its 198-room branded hotel development, which is expected to bolster its continued expansion in the Visayas and Mindanao regions.
The Fairfield by Marriott Cebu Mactan will be launched "towards the end of the year," AppleOne President and Chief Executive Officer Ray Go Manigsaca said in an exclusive interview with The Manila Times on Wednesday.
AppleOne signed a contract with US-based hotel operator Marriott International in 2019 to develop the first Fairfield Inn & Suites brand in Cebu to cater to the region's growing demand for airport and business hotels.
Like the firm's two other branded projects, Manigsaca said the Marriott team would manage the operations in the soon-to-open limited-service hotel.
"Most of our hotels are branded. We have three Marriott [hotels] in the pipeline," he continued. "Everything will be managed by the Marriott team."
AppleOne was planning to expand more into branded hotels and residences and grow its hospitality footprint in some cities in Visayas and Mindanao, Manigsaca shared.
"We will be putting up a mixed-use branded hotel and residences in Cagayan de Oro. I still can't divulge the brand that we will be signing with, but it will be a five-star hotel."
In December, the company broke ground for the JW Marriott Panglao Island Resort and Residences, the first five-star resort on the island, which is situated on a 7-hectare beachfront property in Bohol.
Manigsaca said the Bohol project is targeted to be completed by 2027 and is expected to immediately contribute positive earnings to the group when it opens.
The company's investments in Visayas and Mindanao, he claimed, produced around 5,000 direct employment opportunities, which helped boost local tourism and economic growth.
Since its entry into the country's property market, AppleOne has widened its portfolio of residential, hotels and resorts, and commercial developments. It also has two tertiary health care facilities — one in Cebu and the other in Davao — and one primary hospital in Tacloban.
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