MITSUBISHI Motors Corp. (hereafter Mitsubishi Motors) announces that the all-new Triton, a one-ton pickup truck, and the all-new Xforce compact sport utility vehicle have won the iF Design Award 2024 in the product design discipline.

Mitsubishi Motors Corp. offers fulfilling mobility lifestyles that awaken the adventurous spirit of drivers and provide excitement for everyone on board. The company is committed to providing customers with reliability and excitement by pursuing its core values of dynamic strength, robustness and authenticity, backed by function and thereby creating designs that evolve with the times.

Identifying outstanding design for 70 years, the iF Design Award is one of the world's most prestigious design awards, organized by iF International Forum Design GmbH, based in Hannover, Germany.

"We are truly honored to receive one of the most distinguished design awards in the world for the two all-new models we launched this fiscal year," said Seiji Watanabe, division general manager of design at Mitsubishi Motors.

Watanabe added: "I believe each model was recognized for expressing its own character in a unique form. The Triton shows a daring expression and the Xforce adopts an agile look while also combining robustness, which is typical of Mitsubishi Motors' design. This award will become our driving force in introducing the Triton and the Xforce to even more customers."

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