In a world where beauty, elegance, and intelligence are celebrated, everything has to be perfect — an environment where a beauty queen thrives.
Bringing home the crown not only requires maintenance of the physique but also needs extra care of their crowning glory.
LifeStrong Marketing Inc.'s brand Hairfix is a complete Do-It-Yourself hair solution which caters to a wide range of products that address all of hair needs from roots to tips.
Hairfix features essential categories for coloring, styling and treating hair.
Enter Miss Universe Philippines 2020 Rabiya Matteo, the newest face of Hairfix Rabiya Mateo who exemplifies the epitome of hair care. This beauty queen is an Ilongga who proudly represents her ethnicity to the universe and serves as an inspiration to many.
Mateo's one-of-a-kind personality consists of wit, charm, and beauty inside and out which makes her stand out among crowds. Her bravery in promoting cultural diversity, inclusivity, and positivity among women are some of the main reasons the brand deems her as the perfect Lifestrong Hairfix ambassadress.
Mateo mentioned that her favorite among Hairfix Hair Colors is Permanent Silvery Ash, which reflects her personality and gives her the confidence she needs whenever facing everyday challenges.
Four other Filipina beauties join Matteo in representing the brand. This includes Miss World Philippines 2021 Tracy Maureen Perez, a proud Bisaya who fiercely conquered the world with her uniqueness among peers. She showed fondness using Hairfix's Professional Line Collagen + Peptide variant as it helped her maintain the healthiness and thickness of her hair despite the constant heat and the styling.
Miss Eco Teen Philippines 2023 Francine Reyes captured not just the crown but also the hearts of people by showcasing what it takes to be a Kapampangan. She uses Hairfix's Professional Line Protein + Vitamin C variant on a daily basis as it straightens and rules out all the tangles in her hair as she uses it on a daily basis.
Finally, reigning Reina Hispanoamericana Filipinas 2023 Michelle Arceo and Miss Elite 2022 First Runner-Up Shanon Tampon are both proud Kampampangan who impressed the world with their talent, intelligence and utmost beauty.
Two of the things they love the most when it comes to taking care of their hair is the Hairfix Multiplex Serum — a daily vitamin complex.
"Mateo and the four beauty queens from different regions possess the attributes Hairfix has been looking for as the perfect representation of every woman in the country who continues to conquer the world with their sleek confidence and are here to serve as a reminder to take our crowning glory to the next level," the brand stated.
Hair plays a big factor not only in the pageantry world but also in the everyday life of a woman.
"I do believe my crowning glory gives me the confidence to conquer life," Mateo ended.
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