SOME of the country's top business executives and founders converged for 3M on Wheels, Go Negosyo's first salvo for micro, small and medium enterprises (MSMEs) for the year.

Held at the TriNoma Mall over the weekend, the event offers free entrepreneurship mentoring for MSMEs led by Go Negosyo founder Jose Maria "Joey" Concepcion 3rd.

Among the mentors at the event were George Barcelon of the Philippine Chamber of Commerce and Industry (PCCI), Bernie Liu of Penshoppe, PCCI-NCR's Tess Ngan Tian of Lots'a Pizza, prolific restauranteur Ricky Dee, Wildflour's Ana de Ocampo, AstraZeneca's Lotis Ramin, Richie Cuna of Fiorgelato, The Manila Times' Blanca Mercado, Ovation Productions' Renen and Cel de Guia, Eric Teng of Resto.ph, Myrna Yao of RichPrime Global, Richard Sanz of Bibingkinitan, Chris Lim of the Philippine Franchise Association, Rhoda Caliwara of Palscon, and Marife Zamora of Filipina CEO Circle.

"The success of this first 3M on Wheels free entrepreneurship mentoring event gave us more reason to intensify our campaign to reach as many MSMEs nationwide this year, especially considering the bright prospects for our country's economy," Concepcion said.

Quezon City Mayor Josefina "Joy" Belmonte, who was at the event, said "building businesses is number one on our city's agenda."

Concepcion mentored several MSMEs, one of them single mother Magdalena Ramos, who runs a distributorship business of Kettle Korn; Denise Caranto, who founded the snacks business Konu; and Marjorie Barcelona, who grew her lemonade business into franchising.

Entrepreneur and content creator Isabel Magalona Go, who founded her business But First Coffee during the pandemic, also gave a special talk during the event.

She shared how small entrepreneurs can use readily available social media tools to promote and market their products and services and how she was able to grow her business with only P6,000 in seed capital.

3M on Wheels is a program of the Philippine Center for Entrepreneurship (Go Negosyo). In addition to free one-on-one coaching for active and aspiring entrepreneurs, financing and market solutions were also made available to them at the event.

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