ONE of the country's crown jewels, Palawan, bags another prestigious accolade, this time as one of the Trending Destinations in the World for 2024 on Tripadvisor, the world's largest travel site for travel deals and reviews.

This latest recognition comes on the heels of Palawan's back-to-back global citations in 2023 as one of the World's Most Desirable Countries for Adventure, to Travel + Leisure's Top Islands, to Condé Nast Traveler's Most Beautiful Places in the World and Top Readers' Choice, cementing the continued winning streak of the island's enduring appeal as a sought-after travel destination.

"As Palawan continues to turn heads and warm hearts across the globe, this latest accolade from Tripadvisor is but a testament to the island's timeless allure. Ensuring the sustainability of Palawan's tourism development and promoting an enhanced tourism experience for travelers is of utmost importance which is why the national government is engaging in collaboration and partnership with the local government units of Palawan," Tourism Secretary Christina Garcia Frasco said of the global citation, citing sustainable practices, conservation efforts and community engagement initiatives as integral components of ensuring that Palawan's natural heritage is preserved for generations to come.

Renowned for its unparalleled natural beauty and unique charm, Palawan boasts some of the country's pristine and crystal-clear turquoise waters, lush tropical landscapes and idyllic white-sand beaches.

The island destination has long been celebrated for its responsible and sustainable tourism practices while preserving its natural heritage and biodiversity.

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