Black Friday data shows US shoppers spent $10.8 bn online

On Black Friday, U.S. shoppers spent around $10.8 billion online, reflecting a 10.2% increase from the previous year. Adobe Analytics reports that top-selling items included makeup, skincare, haircare products, bluetooth speakers, and espresso machines. The rise in online sales suggests an advantage for e-commerce giants like Walmart amid heightened competition among retailers.
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