Ease of transactions through the digital mode, rising disposable incomes and increased financial literacy are prompting young Indians to venture into mutual funds' Systematic Investment Plan (SIP), a top official of WhiteOak Capital Mutual Fund said. WhiteOak Capital Mutual Fund, which has 3.33 lakh investors and manages assets worth Rs 8,400 crore since its began operations one-and-half-years ago, said GenZs and Millennials account for 56 per cent of their investors. Millennials, also known as Gen Y, are typically defined as those born between 1981 and 1996. Generation Z, or GenZ, are those born between 1997 and 2012. The data shared by the fund house showed that 28 per cent each of its 3.33 lakh investors belong to the 18-35 years and 35-45 years age groups. The majority of its investors -- 51 per cent -- came through digital channels at the age of 18-35 years. "As millennials and GenZ are digital natives, it is quite natural for them to prefer technologically centric financial Read The Rest at :