Air traffic soars, but fares fail to rise much in 10 years

Indian airlines face difficulty increasing fares to cover rising costs and make profits, despite a significant post-Covid recovery in passenger traffic. Competitive market dynamics and high fuel prices are primary challenges. Consolidation in the industry, including recent mergers and airline closures, hasn't benefited airlines. IndiGo and Air India carry most domestic passengers, maintaining competitive fares to attract customers.
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