"The decision to place fruit-based, non-caffeinated sparkling drinks in the sin tax category, taking GST on Appy Fizz up by to four times from 12% to 40%, had a massive impact on the overall business, which is dependent on specific price points," Nadia Chauhan, joint managing director at Parle Agro, told ET. "This forced us to reduce the serving size to consumers," she added. Read The Rest at :