After e-commerce, it's time for gCommerce: Nazara, ONDC launch new in-game shopping platform

Nazara Technologies and ONDC partnered to launch gCommerce. The platform will integrate e-commerce within games. It will provide Indian game developers with new revenue options. gCommerce will connect players to sellers on the ONDC network. Players can shop without leaving the game. The platform will roll out for developers by Q1, FY26.
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