Mercedes takes India learnings on direct-to-consumer retailing to global markets

Mercedes-Benz India, having achieved Rs 40,000 crore revenue in three years through its direct-to-consumer 'Retail of the Future' model, is taking its learnings global. The company plans to transition all 100 Indian outlets to this model, with Germany, the UK, and others already adopting it. Mercedes-Benz India, experiencing high demand and no inventory, anticipates double-digit growth in 2024.
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