FMCG growth slows as high rentals & lower wage hikes weigh on U=urban demand: Britannia

Britannia Industries' MD, Varun Berry, attributes the recent FMCG slowdown to shrinking consumer spending in metropolitan cities. Surging housing costs and lagging wage growth, particularly among urban workers, have squeezed budgets, impacting demand for everyday essentials. While rural markets remain stable, urban consumption has declined, prompting Britannia to implement strategic price adjustments for sustained business growth.
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