Day-to-day items to get pricier? FMCG firms worry over high inflation, squeezing urban market

Leading FMCG companies such as HUL, GCPL, Marico, ITC, and Tata Consumer Products reported declining margins in the September quarter due to high input costs and food inflation. While urban consumption slowed, rural markets saw growth. Premium products and quick-commerce channels provided some relief as companies considered price hikes to stabilize margins.
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