Quick-commerce risks: A lot can go wrong when everything arrives in 10 minutes

Quick commerce is rapidly transforming India’s consumer economy by offering ultra-fast delivery times. Platforms like Blinkit, Zepto, and Swiggy Instamart are thriving despite hidden societal costs and economic challenges. The demand for instant gratification, amplified by the pandemic, is putting pressure on traditional retailers and raising concerns about job quality and safety.
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