Reliance's not-so-secret weapon makes Tata sound alarm as new disruption hits

Mukesh Ambani's Campa Cola: Reliance Industries's FMCG arm is reshaping the Indian beverages market by reviving Campa Cola, offering lower prices and higher retailer margins. This has forced Coca-Cola, PepsiCo, and Tata Consumer Products to rethink their strategies as they face stiff competition in both urban and rural areas.
Read The Rest at :