Premiumisation, pent-up demand to lead festive demand: Redseer

The Redseer Strategy Consultants report predicts a strong festive demand in 2024, driven by premiumisation and pent-up demand in categories like mobiles, electronics, and fashion. E-commerce growth is expected to rise by 20% year-on-year. Quick commerce and new assortments, especially in beauty and personal care, will also significantly contribute to this growth.
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