Why finding the right music for reels is one of the biggest challenges for content creators on Instagram

Ankita Shrivastav, a Mumbai-based actor and comedian, shares the challenges of finding the right audio for her Instagram posts. With nearly 600,000 followers, she emphasises the importance of matching music to content for better engagement. Instagram encourages using audio to boost reach, offering features like trending audios and music stickers. But what's the secret behind the reeling game on Instagram? These influencers tell ET.
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