Emami acquires balance 49.6% stake in Helios Lifestyle to make it wholly-owned entity

Emami Ltd has signed a binding agreement with Helios Lifestyle to acquire the remaining 49.6% stake, making Helios a wholly-owned entity. The acquisition, valued at Rs 177.63 crore, bolsters Emami's position in the digital-first premium male grooming segment, complementing its existing brand Fair and Handsome.
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