Samsung aims to lead premium washing machine segment, launches AI-powered lineup

Samsung India launched a new range of AI-powered washing machines, aiming to dominate the premium segment. The company targets market leadership by gaining quarterly share and capitalizing on the trend of premiumization and festive season. With a focus on front-load models, Samsung anticipates consumer demand for larger capacity machines. The AI-powered lineup promises energy efficiency and reduced wash time, positioning Samsung as a market leader in the premium segment.
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