Regaining the bite: Can Sudhir Sitapati’s HUL playbook turn around Godrej Consumer?

In the last three years, GCPL, the maker of Goodknight mosquito repellents, has underperformed the Nifty FMCG Index. CEO Sudhir Sitapati is working on a turnaround plan but it is taking longer than expected—he has a mountain of complexities to conquer.
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