FirstCry, an e-commerce giant in the baby care segment, made its D-Street debut on the National Stock Exchange (NSE) on Tuesday. Mahindra Partners, which owned Baby Oye and Mom & Me, were almost rivals at the time. However, in October 2016, Mahindra joined hands with FirstCry founder Supam Maheshwari, deciding to'support' him rather than fight him. Read The Rest at :
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