FMCG sales growth rate falls by a third in April-June quarter: NielsenIQ

India's FMCG market growth decelerated to 4% in the April-June quarter, down from 12.2% the previous year. The slowdown was influenced by price reductions and reduced packaged food consumption. Rural growth outpaced urban areas, but both saw softer consumption. Large companies maintained better performance than smaller players.
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