Nearly 150-200 direct to consumer brands entered offline retail channel over the past two years

About 150-200 direct-to-consumer (D2C) brands have entered offline channels and quick-commerce platforms in the past two years, despite the funding challenges. Since 2016, over 600 D2C brands have launched, receiving $4 billion in investments. The D2C market is projected to grow from $16.9 billion in FY23 to $61.3 billion by FY27
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