In pubs and homes, Bira’s craft beers were the toast of one and all. Then this happened...

Beer maker Bira wants to beat its bigger rivals—United Breweries, AB InBev and Carlsberg—in innovation. Ever had its ‘Mango Lassi’ beer or a ‘Kokum Sour’ variant? The problem: Bira is beginning to stutter. What can founder Ankur Jain do?
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