After world domination, a smooth shift: Long single, rare malt finds love back home

Indian single malts like The Godawan 100 and Rampur Signature Reserve are gaining popularity domestically and internationally among affluent buyers. New editions and high-profile endorsements drive this trend, with figures like Vikram Damodaran and Siddhartha Sharma emphasizing demand. High net-worth individuals contribute to rising prices, with some whiskies doubling in value.
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