In July 2023, the ministry of information and broadcasting had urged Trai to provide its inputs for the formulation of the NBP. The Trai had issued a consultation paper on NBP seeking stakeholder comments in April. While suggesting steps to grow the TV and radio footprint in the country, the regulator has also asked the MIB to establish a credible audience measurement system for TV, radio, and OTT. Read The Rest at :
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