FMCG giant Dabur has increased its rural footprint, driving demand for its brands by nearly 400 bps compared to urban areas. The company has increased investments in consumer activation in rural areas and launched newer affordable and rural-specific packs to cater to these markets. CEO Mohit Malhotra noted that Dabur's rural distribution is the highest in the industry, giving it a distinct advantage in driving rural growth. Read The Rest at :
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