Disney Star has reported a 5% increase in TV viewership for the Tata IPL, with a cumulative reach of 47.5 crore viewers in the first 34 matches. The broadcaster also saw an 18% growth in minutes of total watch time, with 24,500 crore minutes spent. The Mumbai Indians vs. Chennai Super Kings match saw 6.3 crore concurrent viewers, setting a new benchmark for viewership concurrency. Read The Rest at :
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