Disney Star, Viacom18 on a slow start this IPL season as most companies tighten ad budgets

The media-buying head of another firm said the number of clients spending on IPL has seen a decline, prompting Disney Star and Viacom18 to lower their sponsorship outlays. "The subdued market has forced Disney Star to lower the sponsorship outlays by 30-40%," the person said. Read The Rest at :