Xiaomi brings AI to centrestage in its ambition for better consumer experience

Xiaomi plans to enhance AI-driven consumer experience by focusing on premiumisation, smartphone AIoT, generative AI, 5G smartphones, and synergised omni-channel retail, according to Muralikrishnan B, president of Xiaomi India. Backed by AI-centric features, the company is optimistic about the premium range of smartphones including the recently unveiled Xiaomi 14 Ultra, powered by Qualcomm Snapdragon 8 Gen-8 chipset and Leica cameras, and is priced at Rs 99,999.
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