Introducing pocket-friendly medicines in a price-sensitive market like India was a revolutionary strategy that made a big difference. "It took us 2-3 years to establish (ourselves). Though our medicines were half the price or even lower compared to our competitors, we were as effective. We were also earning - it's not that we were doing charity. We knew the secrets of the trade; there was no funny business. Once we succeeded, we were motivated, encouraged and there was no looking back," said Ramesh Juneja, chairman and wholetime director of Mankind Pharma. Read The Rest at :
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