Aditya Birla Group to launch jewellery business, Novel Jewels, in July: Report

Aditya Birla Group's jewellery business, Novel Jewels Ltd, will start operations in July with an investment of Rs. 5000 crore. The company aims to establish large-format exclusive jewellery retail stores across India, creating an aspirational national brand with unique designs and a strong regional flavour.
Read The Rest at :