Large brands continue to hold majority market share, despite emerging brands: Report

By

-

10 months ago

According to the report, among 253 category and market combinations, large incumbent brands lost market share in 44% of cases against emerging or insurgent brands. "There was no single category where incumbents lost share across every Asia-Pacific market, nor a single market where they lost share across all categories,” the report said. India, along with Malaysia and the Philippines are the top three most favourable markets for incumbents, the report noted. In India, for example, established incumbents won or maintained share in over 65% of the 23 categories Bain tracked.

Read The Rest at :

Economic Times

Topics:

Large brands

majority market share

emerging brands

Bain & Company

Disclaimer : Mymoneytimes implements extreme caution and care in collecting data before publication. Mymoneytimes does not liable for the adequacy, accuracy or completeness of any given information. Hence we are not liable for any kind of direct or indirect loss caused by the use of such information.