Over the past decade, sales of branded daily needs goods in the nation of 1.4 billion people have increasingly relied on rural India, which is home to more than 800 million people whose purchase behaviour is largely linked to farm output. For instance, rural India, which accounts for nearly 40% of the overall FMCG market, saw about 3-5% drop in demand last year due to inflation and erratic monsoon. Read The Rest at :
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