Tyre maker CEAT Ltd is entering the steel radial tyres for two-wheelers market to enhance its leadership position and premiumise the brand. The company launched a new premium range of two-wheeler steel radial tyres, targeting both aftermarket and OEM segments. CEAT's CEO Arnab Banerjee highlighted the emerging trend of solo and group biking, off-roading, and adventure biking. The steel radial tyres segment currently accounts for 3% of the overall two-wheeler market but is expected to gain saliency. CEAT aims to have a pole position in the segment and grow with the industry. Read The Rest at :
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