Disney Star, Viacom18 to fight it out on IPL ad pitch amid merger talks

Disney Star and Viacom18 are preparing for an intense battle over ad revenue in IPL 2024, despite ongoing merger talks between their parent companies. Disney Star is seeking sponsorships and offering ad options for SD and HD channels, with specific rates. Viacom18, on the other hand, plans to continue streaming IPL for free on JioCinema and has maintained its advertising rates.
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