Television broadcasters anticipate a rebound in advertising revenues following adverse developments last year, including free cricket streaming, sports cannibalizing entertainment ad revenue, and a larger base. Elections and a strong cricketing year are expected to support revenue growth. However, India must adapt to global media consumption habits, with low internet access, online programming, and sports viewership migrating. Read The Rest at :
Disclaimer : Mymoneytimes implements extreme caution and care in collecting data before publication. Mymoneytimes does not liable for the adequacy, accuracy or completeness of any given information. Hence we are not liable for any kind of direct or indirect loss caused by the use of such information.
