When what you see is "Ulta" of what you get

As I ogled the very 3-D pile of fritters with my first cup of coffee, peripheral vision allowed me to soak in more information about the ad. It was a cooking oil promo. Below the photo of the deep-fried beauties - that tellingly left conspicuous signs of oil-soaked newsprint and semi-visible news stories underneath - was the message: 'Salad on World Health Day, Back to Roadside Junk Today?' In smaller print, it went on to elaborate the virtues of consuming healthy cooking oil - 'One day of health talk is not enough....' But I never went a line farther. My eyes went back to the pakora pile.
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