Say hello to a new all-consuming India

India's consumption is now a combination of a sprinting top-tier that is approaching affluent economy levels, and a mass market that, too, is cantering along. This makes India an interesting market for makers of all manner of things from European automobiles to Japanese ramen. This also widens product portfolios to use aspirational consumption to speed up the mass market. Companies that straddle both ends have an obvious advantage in India.
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