LACOSTE unveiled its latest timepiece, the LC33, at SM Mall of Asia on Nov. 8, unleashing a celebration that embodies the brand's iconic, fearless spirit.

This exclusive launch event welcomed media, influencers and the Lacoste Global Team to a one-of-a-kind experience, filled with interactive activities and special giveaways that brought fans deeper into the Lacoste lifestyle.

Lacoste captured the fearlessness and power of the crocodile like never before with the new LC33. The dauntless spirit of the brand's icon was reflected in every aspect of this dual-movement watch, the boldest ever timepiece from Lacoste Watches.

Disrupting the status quo with extra-large dimensions, vivid colors and an abundance of striking design details, the must-have LC33 leads where others are sure to follow.

The imposing 45 mm case, engineered in shatter-proof TR90, was complete with architectural pushers and fitted with an integrated silicone strap. Both the outer strap and the watch face were embossed with Lacoste's timeless petit piqué pattern while a contrast-color crocodile at 12 o'clock added another signature branded element to the design.

The name of the watch made reference to 1933, the year Lacoste was founded by Rene Lacoste, a man whose determination and fighting spirit on the tennis court earned him the nickname "the crocodile."

Almost a century later, the iconic Lacoste crocodile continued to inspire, representing boldness, daring and excitement for a new generation of fans.

The LC33 launch offered a unique chance for fans — whether long-time enthusiasts or newcomers — to immerse themselves in Lacoste's bold journey and "unleash their inner crocodile."

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