SM, Eye-Able pioneer digital accessibility for all

SM Cares is taking a significant step toward digital inclusivity by launching Eye-Able on the SM Supermalls website.

Starting October 21, users now experience a more accessible, user-friendly interface designed to enhance browsing for individuals with visual impairments or those requiring digital assistance.

Eye-Able introduces features such as text resizing, contrast adjustments and screen readers, all designed to help users with special needs navigate the site with ease.

By integrating Eye-Able, SM Supermalls aligns with global standards, including the Web Content Accessibility Guidelines, enhancing digital access and promoting inclusivity across its digital platform.

By integrating Eye-Able into its digital offerings, SM Supermalls is not only improving how individuals interact with its website but is also joining a broader movement toward making the digital world accessible to everyone.

This reflects SM's commitment to inclusivity across all its platforms, aiming to ensure that every customer, regardless of ability, can enjoy a seamless and engaging online experience.

For example, Super Grannies or elderly users can now easily adjust font sizes for better readability.

Younger users and people with different accessibility needs will also find Eye-Able helpful in creating a smoother and more enjoyable browsing experience. "When we say SM Supermalls is a mall for all, we mean it in every sense, both physical and digital. We are proud to be at the forefront of this movement, breaking down barriers and making the online world accessible to everyone," said engineer Bien Mateo, SM Cares program director for disability affairs and senior citizens.

SM Cares is the corporate social responsibility arm of SM Supermalls, championing programs that focus on communities and the environment. Visit www.smsupermalls.com for more information.

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