THE Tourism Promotions Board (TPB) Philippines, the marketing and promotions arm of the Department of Tourism (DoT), hosted the 13th Regional Travel Fair (RTF) in General Santos City from Sept. 27 to 29, 2024.

As one of TPB's flagship programs, RTF serves as a platform for host regions to highlight their unique tourism assets in collaboration with local government units and industry stakeholders.

For its 13th edition, the spotlight was on the Soccsksargen region, made up of the provinces of Cotabato, South Cotabato, Sultan Kudarat and Sarangani, and four cities namely Kidapawan, Tacurong, Koronadal, and the highly urbanized city of General Santos.

Soccsksargen is a destination known for its diverse landscapes, rich cultural heritage and unspoiled natural beauty. From majestic mountain ranges to pristine shores, and vibrant local traditions, Soccsksargen is a hidden gem waiting to be explored.

"Through each Regional Travel Fair, we remain committed to boosting domestic tourism by connecting industry players and unlocking new opportunities. Not only do these events benefit businesses, but they also inspire more Filipinos to discover the wonders of our own country," TPB COO Maria Margarita Montemayor Nograles said.

The three-day event kicked off with a business-to-business (B2B) session on September 27, bringing together local and national sellers with buyers to form partnerships, expand travel-related business opportunities, and discuss emerging trends in the tourism industry.

On September 28 and 29, a business-to-consumer (B2C) fair took place at SM City General Santos, where the public enjoyed exclusive discounts on travel packages, air and sea tickets, accommodations, and other tourism-related products and services.

Visit https://rtf.tpb.gov.ph for more information.

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