THE Philippines' leading light for the beauty industry, the Chamber of Cosmetics Industry of the Philippines (CCIP), had a powerful presence at the recently concluded Cosmoprof CBE Association of Southeast Asian Nations (Asean)2024 in Bangkok, Thailand.

The Queen Sirikit National Convention Center buzzed with activity as exhibitors and buyers from across Southeast Asia and the world gathered to witness the latest trends and innovations in the world of beauty.

The CCIP, true to its reputation as the Philippines' most prestigious cosmetics association, sent a delegation in collaboration with Informa Markets, the event organizer. This strategic partnership aimed to forge new business opportunities and bring cutting-edge advancements back to the Philippine beauty market.

Leading the CCIP delegation was president Christine Michelle Reyes of Amway Philippines. Reyes had the distinct honor of being a keynote speaker on the opening day. She offered valuable insights on the future of the Asean Beauty Market Landscape. Reyes was also present for important discussions with other board members of the Asean Cosmetics Association.

Adding to CCIP's impressive showing was Denice Sy, CCIP vice president of Information Publication and Public Affairs and chief sales and marketing officer of Ever Bilena Cosmetics, Inc.

Sy was invited to speak at the trade show's renowned "Cosmo Talks" series. Her presentation focused on the exciting future of beauty and the evolving trends in sustainability and digital marketing.

CCIP's participation in Cosmoprof CBE Asean 2024 underscores its commitment to foster growth and innovation within the Philippine beauty industry. By actively engaging with international counterparts and staying abreast of global trends, the CCIP paves the way for a brighter future for Philippine cosmetics.

To know more about CCIP, follow @chamberofcosmeticsph on Facebook and Instagram, or email CCIP Secretariat at ccipsecretariat@gmail.com

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