PH rum brand gains momentum in China, posts 60.5% overseas sales growth

MANILA, Philippines  —  Despite being a newcomer in the Chinese market, Philippine rum brand Tanduay is rapidly gaining recognition among Chinese consumers, introducing them to the distinctive flavors of Asian rum. In 2023, the Asia Pacific market, including China, played a crucial role in driving Tanduay’s international business growth, according to Marc Ngo, Tanduay’s international
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