Singles' Day shopping festival loses its shine under China's lagging economy

China's Singles' Day shopping festival, once a frenzy of consumerism, is losing its luster. A slowing economy and skeptical shoppers are dampening sales, forcing e-commerce giants like Alibaba and JD.com to seek growth abroad. Merchants are also feeling the pinch, citing high advertising costs and declining returns, leading some to abandon the event altogether.
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