Adani Wilmar readies new plan for premium outlets, targets more AI use in sales ops

Adani Wilmar reported a consolidated Q2 profit of Rs 311 crore, bouncing back from a loss last year. It is focusing on boosting sales productivity, expanding its rural distribution network to reach 50,000 towns by FY’25, and leveraging technology for targeted selling. The e-commerce channel showed rapid growth with revenue significant increases.
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